Digital transformation in executive education - What makes Goethe Business School successful
Goethe Business School Frankfurt (GBS) has completely overhauled its educational program in recent years. In order to meet the challenges of the modern working world, intensive work has been done on the program substance (structure and content). Existing programmes have been modernized with new learning content and new programmes have been created that are tailored to the changing tasks of managers, particularly as a result of increasing digitalization and "new work". In a second step, Goethe Business School set itself the goal of using modern and modular technology to make digital elements of learning more agile and innovative.
Goethe Business School students are the first in Germany to learn with MaxBrain and Slack
The transition from a rigid open source LMS to an innovative SaaS technology worked smoothly thanks to well-coordinated teamwork and organizational flexibility. Managing Director Christian Jansen, thinks long-term. He puts innovation before isolated applications of existing technologies. Want an example? "What use is a discussion forum used by a professor if 200 participants have to do without mobile learning? We have particularly high hopes for the rollout of Slack for faster collaboration and communication to replace the sluggish medium of email. The technology is fully integrated with MaxBrain 's digital learning environment."
Jansen outlines his thoughts on digital transformation in continuing education as follows: "Specifically, digital transformation in continuing education means one thing above all: what are the currently dominant teaching and learning concepts and what technologies are needed for them? Answering this question reveals the need for digital learning technology - always with the question in mind: How often and for what purpose is a technology needed?"
MaxBrain meets the spirit of the times with agility, simplicity, integration and 80/20
"The starting signal for the renewal of our learning technology was the need for a strong mobile learning component," explains decision-maker and Associate Managing Director Anja Weigt. "The participants in our continuing education programs are all working professionals and travel a lot, either for work or for the on-campus phases - those who can use their travel time productively are in many ways a decisive step ahead. The next steps on the path to modernizing our training technology are consistent system integration and optimizing the learning experience based on analyzed user behavior."
