As part of the "Microsoft for Startups" program, the Swiss startup MaxBrain is receiving support from Microsoft Switzerland. The company gets access to technology and know-how to position itself as a provider of digital training platforms and enable lifelong learning for other companies.
The digital transformation of the economy is changing the demands on employees at breakneck speed. That's why companies need to ensure that the further development of their employees is guaranteed. This is where the startup MaxBrain comes in - and digitizes the training concepts of companies and educational institutions to increase their resilience.
MaxBrain is an EdTech spin-off of the University of St. Gallen and specializes in fully customizable learning platforms for professionals. Customers such as EMBA HSG, Similasan, Digicomp and WEKA use the MaxBrain platform for face-to-face, blended and online courses.
At the heart of MaxBrain's digital training platforms is the ability to pick up employees where their attention is currently focused - on Microsoft Teams, for example. The startup has access to a network of Microsoft experts and partners who provide support. The collaboration with Microsoft is uncomplicated - it inspires us and makes it easier for other companies and their employees to implement further education and corporate training in the familiar Microsoft environment," says MaxBrain CEO Alex Blattmann.
Economic success depends on skilled workers
Microsoft Switzerland supports MaxBrain through the "Microsoft for Startups" program with expertise and with cloud infrastructure from Microsoft Azure. "At Microsoft, we consider lifelong learning to be the most important single competence for people to be prepared for the working world of tomorrow. Business success depends on it. Accordingly, we are delighted to be working with MaxBrain, which empowers other companies to do just that," says Andrew Reid, head of the Swiss "Microsoft for Startups" program.
The program supports startups in their growth and facilitates the scalability of their offerings. MaxBrain's customer base has doubled in just one year. MaxBrain is currently working on constantly developing the user experience: "In the future, users should receive customized training suggestions in the style of Netflix," says Alex Blattmann. In this regard, too, the startup will work closely with Microsoft, especially in the area of artificial intelligence.
