As part of the "Microsoft for Startups" program, the Swiss startup MaxBrain is receiving support from Microsoft Switzerland. The company will gain access to technology and expertise to position itself as a provider of digital training platforms and enable other companies to offer lifelong learning.
The digital transformation of the economy is changing the demands on employees at breakneck speed. Companies must therefore ensure that the further development of their employees is guaranteed. This is where the startup MaxBrain comes in - digitizing the training concepts of companies and educational institutions to increase their resilience.
MaxBrain is an EdTech spin-off of the University of St. Gallen and specializes in fully customizable learning platforms for professionals. Customers such as EMBA HSG, Similasan, Digicomp and WEKA use the MaxBrain platform for face-to-face, blended and online courses.
MaxBrain's digital training platforms focus on picking up employees where their attention is currently focused - on Microsoft Teams, for example. The startup can rely on a network of Microsoft experts and partners to provide support. "The collaboration with Microsoft is uncomplicated - it inspires us and makes it easier for us to implement further training and company training for other companies and their employees in the familiar Microsoft environment," says MaxBrain CEO Alex Blattmann.
Economic success depends on skilled workers
Microsoft Switzerland supports MaxBrain through the "Microsoft for Startups" program with expertise and cloud infrastructure from Microsoft Azure. "At Microsoft, we consider lifelong learning to be the most important individual skill for people to be prepared for the working world of tomorrow. Economic success depends on this. Accordingly, we are delighted to be working with MaxBrain to empower other companies to do just that," says Andrew Reid, Head of the Swiss "Microsoft for Startups" program.
The program supports start-ups in their growth and facilitates the scalability of their offerings. MaxBrain in particular has doubled its customer base in one year. MaxBrain is currently working on constantly developing the user experience: "In the future, users should receive tailored training suggestions in the style of Netflix," says Alex Blattmann. The start-up will also be working closely with Microsoft in this regard, particularly in the field of artificial intelligence.
