Case Study
WEKA Business Media AG
WEKA MyEvents
Transforming into a digital omnichannel learning platform
As part of the Aspire Education Group, WEKA Business Media AG helps professionals and executives gain a measurable knowledge advantage. With over 10,000 course participants annually, the company relies on a consistent omnichannel approach: relevant learning content is available in in-person seminars, online events, and digitally or in print—anytime, anywhere. Together with MaxBrain, an ecosystem has been created that scales this high standard technologically and seamlessly orchestrates knowledge.
Initial Situation
From administrative effort to a digital knowledge advantage
The transformation of the WEKA MyEvents learning platform into a digital omnichannel ecosystem was guided by five key requirements:
1
Taking a Pioneering Role in Technology
As a leading education provider, WEKA is committed to setting standards in both content and technology. To live up to this commitment, the goal was to transform the WEKA Academy into a digital learning ecosystem across all channels, thereby sustainably improving learning outcomes and the user experience.
2
A blend of
efficiency and innovation
With tens of thousands of participants and hundreds of courses each year, WEKA faced the challenge of managing an enormous volume of training in a highly efficient manner. At the same time, the company needed to seamlessly integrate technological trends such as artificial intelligence and learning nuggets to underscore its position as an innovation leader in the market.
3
Scalable Structures
for Measurable Growth
Previous processes related to certificate generation, feedback management, and analytics involved a significant amount of manual work. In addition, there was no intelligent integration of data streams to fully leverage the revenue potential through personalized course recommendations.
4
Intuitive User Experience and
Smart Upselling
The main goal was to fully automate time-consuming administrative processes while creating an intuitive, modern user experience. At the same time, the aim was to strengthen digital marketing efforts in order to increase revenue per participant through smart upselling and cross-selling—such as in-depth course materials or follow-up seminars.
5
MaxBrain Selected
MaxBrain impressed the WEKA Academy not only with its cloud-based learning platform, but above all with its consulting expertise, customized technical adaptations, and innovative strength in the field of AI. To scale such a comprehensive B2B offering, MaxBrain also provides the personalized support that is essential for combining technological excellence with operational success.
"MaxBrain is WEKA's operating system for hands-on seminars. Approximately 10,000 professionals and executives use the platform each year. We chose MaxBrain because we have high standards for the technical infrastructure, and it offers marketing opportunities and personalized support that no other solution provides."
Solution
Scalable learning technology for the market leader
Using the MaxBrain learning platform (LMS & LXP) as a foundation, WEKA has implemented an infrastructure that combines technological excellence with strategic growth. The result is a state-of-the-art ecosystem that seamlessly synchronizes knowledge across all channels.
Learning Architecture
Digital
Omnichannel Orchestration
Thanks to its flexible architecture, relevant content is available seamlessly across all platforms—whether as a supplement to in-person seminars, in online events, or as on-demand content. This consistency ensures that participants maintain a knowledge advantage across all learning formats.
MaxBrain GROW
Data-Driven
Personalization
Using intelligent recommendation logic, the platform leverages data in a targeted manner to provide personalized course suggestions. This automation ensures that participants find exactly the content that aligns with their individual career plans.
Next Best Offer
Recommendations right in the middle of the course
Thanks to the consistent application and automatic configuration of the Next Best Offer logic, recommendations become visible even during the learning process. This strategic tool supports sustainable competency development and targeted upskilling of specialists and managers.
Ecosystem
Automation 2.0
Core administrative processes, such as certification and course feedback, are handled entirely digitally. This drastic reduction in manual work generates the efficiency gains needed to free up resources for pedagogical and strategic development.
Benefit
Return on Learning
Challenge
WEKA
Scaling Administration
Handling 10,000+ participants and fully automated support.
Revenue Growth
Maximizing up-selling and cross-selling directly within the learning environment.
Leadership in Innovation
Integrating Innovations in the Context of Modern Learning.
Solution
MaxBrain
's Modern LMS/LXP
High-performance platform with automated workflows for analytics and administration.
End-to-End
Marketing Integration
Personalized course recommendations with seamless integration into the online store.
Strategic
Innovation Partnership
Close collaboration in the development of forward-looking solutions.
Benefits
Increased return on efficiency
Significant time savings on routine tasks and administrative processes.
Measurable Growth
A 13.6% click-through rate on recommendations and over 2,000 direct store visits annually. (As of 2023/2024)
Competitive Advantage
The most up-to-date course offerings on the market—available anytime, anywhere.
WEKA
Swiss Market Expertise in Europe’s Educational Powerhouse
The Aspire Education Group, headquartered in Vienna, is Austria’s largest private education provider and a leading player in the DACH region. With over 1,200 employees, the group serves approximately 100,000 students annually in the fields of IT, law, and management. The Aspire Group focuses on innovative, hybrid learning solutions for professional training.
As a central part of this group, WEKA Business Media is the leading Swiss provider of practical professional development. Its portfolio is specifically tailored to professionals and executives and covers a broad spectrum of topics, ranging from management to adult education. Through its integration into the Aspire Group’s international network, WEKA combines local market expertise with the innovative strength of a European education powerhouse.
References
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