Case Study
: Zweifel Chips & Snacks
Zweifel CampuZ
Entering Tomorrow's Workforce with Spirit
Zweifel Chips & Snacks has recently been named Switzerland’s best employer twice. Quality, enthusiasm, and a pioneering spirit have always defined the culture behind Switzerland’s best-known brand. This spirit is also evident in the development of the company’s own CampuZ, through which the manufacturer is responding to the challenges and demands of the modern job market.
Initial situation
Meeting tomorrow's quality standards
A brand’s reputation comes with responsibilities. At Zweifel, this reputation is rooted in a unique spirit and high standards of quality—both for its products and in its role as an employer. To continue meeting these standards in a market shaped by different generations, Zweifel has successfully initiated its transformation into a learning organization. Five key aspects defined the starting point for this process.
1
The Importance
of Brand Spirit
As the quality leader in the snack market, it is essential for Zweifel to create the “WOW” effect—both with its products and its employees. Professional development and training based on the principles of lifelong learning are key to bringing the brand’s spirit to life and remaining competitive as an attractive employer in the race to attract young talent.
2
Growing Demand for
Modern Learning Models
In a workplace where lifelong learning is becoming the new normal, employees should have access to knowledge that is digitally interconnected, tailored to their individual needs, and available on a flexible schedule. This is an essential prerequisite for being able to adapt to dynamic job profiles. In addition, the need for transparent training records for audits and certifications is steadily increasing.
3
Transformation of
Knowledge Management
In the past, when doubts arose, the transfer of operational and technical knowledge was often handled on a decentralized basis. There was no standardized solution for making essential topics—such as hygiene, occupational safety, or IT security—accessible to all employees in a structured, flexible manner that could be verified company-wide.
4
Bringing the "Spirit of Doubt" to life digitally
By establishing its in-house “CampuZ,” Zweifel set out to significantly accelerate the onboarding process for new talent, systematically close existing skills gaps, and embed the unique Zweifel Spirit into everyday digital learning. As a virtual meeting place, CampuZ strengthens the learning culture in a sustainable way and positions Zweifel as a forward-thinking employer for future generations.
5
MaxBrain Selected
The decision to choose MaxBrain was a deliberate choice in favor of a partner that knows how to implement a strategically anchored corporate training program in a short period of time. This collaboration enables Zweifel to drive the transformation into a learning organization in a sustainable way and to strengthen its own future viability.
"CampuZ is a complete success. Our collaboration with MaxBrain is exactly what we expect from ourselves: quality, reliability, and speed. It's a lot of fun."
Solution
The Spirit of Doubt as a Learning Experience
With CampuZ, Zweifel has transformed its unique spirit into a virtual learning environment and seamlessly integrated continuing education into everyday life. Company knowledge is conveyed in a structured way, allowing the brand to be experienced anew every day within a vibrant learning culture.
A 100% "
" Brand Experience in the Unmistakable Zweifel Design
CampuZ is consistently designed in line with the company’s familiar brand identity. While the authentic look brings the brand, product, and corporate culture to life for new talent, learning becomes an inspiring part of the daily work routine for all employees.
: Tailored Learning Paths for Targeted Knowledge Transfer
In CampuZ, every employee has a personal profile with tailored recommendations: from essential hygiene guidelines for production to specific sales training for the field sales team. This ensures that Universum’s expertise reaches those who need it most.
Ensuring Sustainability
Learning as Part of Our DNA
Short, easy-to-understand learning modules make continuing education an integral part of the company’s strategy and ensure that the team meets the high quality standards of the future. At the same time, CampuZ guarantees transparent, legally compliant training records—a crucial advantage for consistently demonstrating compliance with the highest standards during audits and certifications.
Benefit
Return on Learning
Challenge Doubt
Decentralized Knowledge Silos & Compliance Pressure
Decentralized knowledge and increasing requirements for legally compliant training records call for an audit-ready solution for the entire company.
Digital
Cultural Transfer
Make the "Spirit of Doubt" an experience that can be enjoyed flexibly, regardless of location, to strengthen a sense of belonging across all locations and generations.
Constant Change in the World of Work
Job profiles are changing faster than ever before and require agile learning models to continuously adapt the team's skills to market demands.
Solution
MaxBrain
Intelligent Learning Ecosystem
Implementation of the MaxBrain LMS/LXP to create a comprehensive corporate learning platform and serve as a pedagogical partner in the development of in-house courses and training programs.
100% Branded
Academy
Creating a digital learning environment featuring the distinctive Zweifel design fosters emotional engagement and high user acceptance.
Strategic
Expertise
Strategic consulting and alignment of the corporate academy with measurable outcomes (KPIs) and a sustainable “return on learning.”
Benefits
Efficiency & Quality Improvement
An accelerated onboarding process and targeted skills training with directly measurable benefits for business success.
Commitment &
Identification
Actively promoting a culture of continuous learning strengthens the employer brand and helps retain talent.
Sustainability &
Future-Proofing
High-quality, pedagogically sound courses ensure the development of expert knowledge and a future-proof learning culture throughout the Zweifel Universe.
Zweifel Chips & Snacks AG
The Swiss pioneer in potato chips
Doubt Chips & Snacks AG has been family-owned since its inception. At this Swiss potato chip pioneer, more than 500 snack experts have been ensuring since 1958—through their unconventional and innovative ideas—that Doubt remains a front-runner among Switzerland’s top brands. The secret behind its success: Only those who work with great care, attention to detail, and a strong commitment to quality can make the best chips and snacks. This includes the careful selection and processing of raw materials and the use of select ingredients, which are sourced directly from Switzerland whenever possible.
References
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