Successful Digital Transformation in Executive Education

Digital transformation in executive education - What makes Goethe Business School successful?

Goethe Business School Frankfurt (GBS) has completely revised its educational offerings in recent years. In order to meet the challenges of the modern working world, intensive work has been done on the programme substance (structure and content). For example, existing programmes have been modernised with new learning content and new programmes have been created that are tailored to the changing tasks for managers, especially as a result of increasing digitalisation and "new work". In a second step, the Goethe Business School set itself the goal of using modern, modular technology to transform digital elements of learning.

Goethe Business School students first in Germany to learn with MaxBrain and Slack

The transition from a rigid open source LMS to an innovative SaaS technology went smoothly thanks to well coordinated teamwork and organizational flexibility. Managing Director Christian Jansen thinks long-term. He puts innovation before isolated applications of existing technologies. Let's look at one practical example that he discussed with us: "What's the added value of a rarely used discussion forum if 200 participants can't learn on their mobile devices? We expect a big impact from the rollout of Slack to faster collaborate and communicate, replacing old-fashioned e-mails. The technology is fully integrated with MaxBrain's digital learning environment".

Jansen outlines his thoughts on digital transformation in continuing education as follows: "Digital transformation in continuing education means one thing above all: What are the currently dominant teaching and learning concepts and what technologies are needed to run them effectively? Answering this question reveals the specific need for digital learning technology - always with the question in mind: "How often and for what purpose is a technology needed?

MaxBrain meets the zeitgeist with agility, simplicity, integration and 80/20

"The starting signal for the renewal of our learning technology was the need for a strong mobile learning component," says decision-maker and Associate Managing Director Anja Weigt. "The participants in our continuing education programs are all working professionals and are often on the move, either professionally or during the days on campus - those who can use their travel time productively are in many ways the decisive step ahead. The next steps on the road to modernizing our education technology are consistent system integration and optimizing the learning experience based on the analyzed user behavior."